Privacy Policy
This Privacy Policy governs the manner in which Croft Trailer Supply, Inc. collects, uses, maintains and discloses information collected from users (each, a "User") on https://www.crofttrailer.com, referred throughtout this policy as the ("Site"). This privacy policy applies to the Site, all subdomains of the Site, and all digital products and services offered by Croft Trailer Supply, Inc.
Personal identification information
We may collect personally identifying information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, fill out a form, respond to a survey, subscribe to the newsletter and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, and credit card information.
Users may, however, choose to visit our Site anonymously.
We collect personal identification information from Users only if they voluntarily submit such information to us, and such information is only used to improve the User's experience while on the Site. Users can always refuse to supply personally identifying information. However, doing so may prevent them from engaging in certain Site related activities.
We use tools including but not limited to Bigcommerce, Google Analytics, Google Adwords, Google Signals, Facebook Pixel, MailChimp, and Wufoo (by SurveyMonkey), to collect information from Users.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system, the Internet service providers utilized, and other similar information.
Web browser cookies
Our Site uses cookies to enhance the User experience. The User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. The User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.
How we use collected information
Croft Trailer Supply, Inc. collects and uses Users personal information for the following purposes:
- To improve customer service
- To more effectively respond to your customer service requests and support needs
- To personalize the User's experience
- To understand how our Users as a group use the services and resources provided on the Site
- To improve the Site's fuctionality, UX/UI, security, and accuracy
- To improve our website offerings based on the information and feedback we receive from Users
- To process transactions
- To administer content, promotions, surveys or other Site features
- To send Users information they agreed to receive about topics we think will be of interest to them
- To send periodic emails
- To place an order (NOTE: We do not share this information with outside parties except to the extent necessary to provide the service.)
The email address Users provide for order processing will be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries, and/or other requests or questions. If a User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or the User may contact us via our Site.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Sensitive and private data exchange between the Site and its Users happens over a Secure Sockets Layer (SSL) and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.
Sharing your personal information
We do not sell, trade, or rent any User's personal identification information. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share your information with these third parties for those limited purposes provided that you have given us your permission.
Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may change. These sites and services may have their own privacy policies and customer service policies. Browsing and interacting on other websites, including a website which has a link to our Site, is subject to that website's own terms and policies.
Text Marketing Privacy Policy
We are using a text messaging platform, which is subject to the following section of our privacy policy and our terms of service. By opting-in for our order notifications and text marketing, you agree to this privacy policy and our terms of service.
We do not share your phone number or personal information to any third party other than what is required to offer the service (SMS text messages).
Your phone number, name and purchase information will be shared with our SMS platform "SMSBump Inc, an European Union company with an office in Sofia, Bulgaria, EU. This data will be used for sending you order notifications and targeted marketing messages. Upon sending the text messages, your phone number will be passed to a text messages operator to fulfill their delivery.
If you wish to unsubscribe from receiving text order notifications or marketing messages reply with STOP to any mobile message sent from us to you or use the unsubscribe link we provided to you within one of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out. Message and data rates may apply.
If you have any questions please text "HELP" to the number you received the messages from. You can also contact us for more information or call customer service at 1 (800) 426-8159. If you wish to opt out please follow the procedures above.
Changes to this privacy policy
Croft Trailer Supply has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy and the Site's terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Last Updated: April 10, 2020
